No matter how many times you return, Italy always offers something new. Each region has its own traditions, landscapes and way of life, shaped by centuries of history and a strong sense of local identity. It’s a destination that invites you to slow down, linger a little longer and experience each place on its own terms.
From the lakes of the north to the vineyards of Piedmont and Tuscany, the dramatic coastline of the Amalfi Coast, the countryside of Umbria and the villages of Puglia and Sicily, every region tells a different story. Food, wine, art and architecture aren’t attractions here – they’re simply part of everyday life.
Italy is where WEKA began. It was here, over 17 years of living and working alongside local communities, that founder Josh Loughnan developed the relationships, understanding and perspective that continue to define the way we travel today.
Whether it’s sharing lunch at a family-run vineyard, spending time with local artisans, exploring lesser-known regions or returning to Italy’s iconic cities with fresh eyes, we believe Italy is best experienced through time, connection and a genuine appreciation for the people who call it home.
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